Digital and Marketing Operations Officer – Istanbul, Turkey
Qatar Airways, müşterileri ile nasıl etkileşim kurduğumuzu değiştirmek için heyecan verici bir dönüşüm yolculuğuna çıktı. Bu yolculuğun bir parçası olarak, İstanbul, Türkiye istasyonu için Dijital ve Pazarlama Operasyonları Sorumlusu rolü için işe alım yapıyor.
Bu rolde, Gelir, Marka farkındalığı, Kurumsal penetrasyon, Dijital Doğrudan ve Sadakat anahtar KPI’larını desteklemek için B2B ve B2C aktivitelerini yürüteceksiniz. Ayrıca, günlük Dijital ve Pazarlama Kampanyalarını yakından takip edecek ve düzenli takibin yönetilmesini ve Bölgeler ve Merkez Ofis liderlik ekiplerine bildirilmesini sağlayacaksınız.
Belirli sorumluluklar şunları içerir:
- Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
- Act as the subject matter expert on the assigned region / stations’ B2B & B2C campaign process and tools
- Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and QR Standards
- Collaborate with key internal stakeholders (for assigned region such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
- Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned region/ stations.
- Execute and track calendar of all B2B &, B2C activities and tracks campaign budget, and provide the relevant reports to the management.
- Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management.
- Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
- Maintain daily interactions with regional Digital and Marketing teams, Head Office stakeholders in Pricing, Loyalty, CRM, Marketing, Digital and all other relevant departments
- Ensure all B2B & B2C campaign assets are compliant with Qatar Airways’ brand guidelines and standard
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
Join us as we dare to achieve what’s never been done before.
Qualifications
The successful candidate will have the following qualifications and skills:
- Bachelor’s Degree or equivalent.
- Minimum 3 years of relevant experience ideally within Aviation or the travel industry managing marketing initiatives (with a focus on digital channels).
- Previous experience in an Assistant Manager capacity
- Knowledge of corporate business acquisition, partnerships and Loyalty marketing
- Solid understanding of marketing fundamentals including brand awareness techniques, digital tracking, monitoring and reporting.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
