Turkish Airlines Rises to 8th Position in the Ranking of the Strongest Airline Brands
The international leading brand valuation organization Brand Finance has completed its 2023 research on the Strongest Airline Brands of the world. Turkish Airlines ranked 8th with 78.1 points.
Flag carrier which was in the 31st position in this category in 2022, gained significant momentum and entered the top 10 this year.
On the flag carrier’s rise in the rankings, Turkish Airlines Chairman of the Board and Executive Committee Prof. Dr. Ahmet Bolat said: “We are proud to have risen to 8th place in the Strongest Airline Brands ranking among global airlines. We are particularly pleased to have raised our brand ranking by 23 steps compared to 2022. I would like to thank all my colleagues who have contributed to this success. With the responsibility of being our country’s national flag carrier and the power of being the airline that flies to the more countries than any other airline in the world, we will continue to carry our brand to many more successes.”
Brand Finance, one of the world’s leading independent brand valuation and consulting companies, has been aiming to bridge between marketing and finance since 1996. The company, which has been calculating the financial value of brands for over 20 years, evaluates the world’s largest 5,000 brands every year and prepares approximately 100 reports annually by ranking these brands based on country and sector.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 416 (passenger and cargo) aircraft flying to 344 worldwide destinations as 291 international and 53 domestics in 129 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.
The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.
